“Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).” Wikipedia
In today’s technologically advanced world users are accessing the web from a myriad of devices: huge TV/monitors, laptops of all sizes, tablets and cell phones. Your website needs to operate flawlessly across all these platforms.
Studies show users take 2 seconds to make a decision whether to continue on or leave a website. If your site takes 10 seconds to load on a cell phone and the images are bigger than the screen, you’ve lost them … and their money! So needless to say, finding a web designer that is fully capable of programming your website across all mediums is very important!