Search Engine Strategy

Search Engine Optimization

Posted by on May 24, 2013 in Search Engine Strategy, Uncategorized | 0 comments

Search Engine Optimization

What is SEO and why is it important? Search engine optimization is the process of using specific techniques to enable your website to rank highly on search engines as they are where the vast majority of internet surfers find their information. Google still reigns king of the search engines and the company uses a complex algorithm to calculate search results. And that mathematical formula changes often, keeping us optimizers on our toes! Yes, search engine optimizing has become a profession and optimizers spend a good chunk of time in research and analysis, keeping ahead of the curve in order...

Read More